Monday, March 12, 2012

Analyzing Logos


Most Americans know what Starbucks is, but if you don’t their logo is very informative and straight to the point. Everyone knows that iconic goddess woman on every coffee cup. Also, they are always consistent with their color green that is always associated with Starbucks coffee. In this logo they display the name of the company, the symbol, which is the woman, and then the text Coffee, which tells us what the product is. Also, the use of stars is one of their symbols, and it is consistent throughout this logo with the star on the woman’s head and the two stars on the sides of the circle. I think one of the great features of this logo is how everything is rounded to flow with the circle. The text and the woman are both draw on a curve to flow and unify the circle logo.

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