Unity is a design element that brings balance and harmony to a work of art. When there is unity there is a sense of completion, and it is pleasing to the eye. To achieve unity you have to have similar colors and shapes throughout the work, fonts have to flow together, proximity of the shapes, repetition, and continuation.
A good example of unity:
This advertisement for coke shows unity with the colors and shapes and text it uses throughout the entire picture.
Consistency
Consistency is similar to repetition and unity because it brings balance and harmony to a work of art.
A good example of consistency:
It is consistent with the people that make out the man, and the colors all work really well together and are consistent throughout the entire advertisement.
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